Analytics & privacy

1) What do we measure (and why)?

Among other things, we measure:

• Visits and page views (which pages are viewed)

• Use of filters and search (what helps visitors most)

• Clicks through to rental companies (e.g. website/phone/message)

• Quote requests (conversion: from visit to request)

• Technical performance (loading time, errors, device/browser)

2) What data may be processed?

Depending on the situation, analytics tools may process (a limited amount of) data such as:

• IP address (preferably anonymised or shortened where possible)

• device and browser information

• page URLs and click behaviour

• time and length of visit

• source (e.g. via Google/advert/UTM)

We do not collect payment details via analytics, and we do not use analytics to profile sensitive personal data.

3) Cookies and consent

For analytics we (usually) use cookies or similar technologies.

• Functional cookies: necessary for the site to work (no consent required).

• Analytical cookies: measure usage and help us improve the site.

• Marketing cookies: measure advertising performance and retargeting (only with your consent).

You can change your cookie preferences at any time via the cookie settings (where these are available on the site).

4) Rental companies: measuring at listing and lead level

For rental companies, we can show statistics such as:

• views of your listing

• clicks on website/phone/message

• quote requests (leads)

• (where applicable) conversion rates

These statistics are intended to help you improve your listing and give you a better insight into its performance.

5) Sharing data with third parties

Some analytics and marketing tools are provided by external parties. Where necessary, we enter into data processing agreements, and we only share data that is needed for:

• website analysis

• error diagnosis

• campaign measurement

We do not sell personal data.

6) Retention periods

We do not keep analytics data for longer than necessary. Retention periods depend on:

• legal obligations

• purposes (analysis, security, reporting)

• the settings of the tools used

Where possible, we use shortened or aggregated data so that it is harder to trace back to individuals.

7) Your rights (GDPR)

You have the right to:

• access your data

• have your data corrected or deleted (where possible)

• object to processing

• restrict processing

Would you like to make a request? Please get in touch via the contact address in our privacy statement.

8) Tips if privacy matters to you

• Accept only necessary cookies

• Use a private browsing window or block tracking cookies

• Adjust your preferences via the cookie settings